Can you smell something impeccably complex as a passer-by walks by and you utter under your breath: ‘
What perfume is that?’
Well, chances are it’s one of the opulent creations from
BVLGARI.
The essence of BVLGARI perfumes is their sensual, luxury smell that seduces on every spritz and exudes glamour and plenty. What makes them different from the hundreds of other bottles and similar-smelling blends on the fragrance shelves?
In order to feel the BVLGARI luxurious smell behind the perfume bottles, let us get to the bottom of BVLGARI luxury fragrances.
Shop BVLGARY Omnia Floral Perfume
Carefully Selected Ingredients Create Complex
The quality of perfumes is based on the amount of ingredients it has. BVLGARI uses only the finest fragrance oils to create the wide range of perfumes the brand has introduced.
And most of them come from exotic, expensive raw materials such as true Damask rose oil, fine vanilla from Madagascar, or musky ambergris from whales. They are also compositionally complex. It is the rich natural complexity that gives these perfumes their luxuriousness.
Jasmine sambac, tuberose and iris are selected to compose the perfume’s heart or accord, with delicately nuanced accords of citrus, woods, spices and musks swirling sympathetically around its floral core.
Careful selection of the choice of materials in turn allows the BVLGARI fragrances to take on the bottle and reveal their beauty as they are sprayed in a defiant slow-burn on the skin.
Shop BVLGARI Man In Black Perfume
Innovative Craftsmanship Produces One-of-a-Kind Fragrances
BVLGARI doesn’t make perfumes in huge runs for mass-market consumption, each fragrance in the collection retains a special story and special formula, honed to perfection.
BVLGARI’s master perfumers have developed the art of ‘juxtaposing’ ingredients in a way that conjures up olfactory masterpieces, such as Jasmine and musk that have been made new with the addition of rose and patchouli in Omnia Crystalline.
But in focusing on creating a signature luxury scent whose success is rooted in hand-crafting the rarest ingredients, BVLGARI carves out a refined niche for itself.
Striking Packaging Mirrors Brand Heritage
In the case of luxury perfume, the vessel is just as important as the liquid in communicating the product’s haute status. BVLGARI spends as much creativity on their perfume flacons as on their formulas.
BVLGARI drew on the symmetries of ancient Roman architecture for many of their perfume bottles, such as three-dimensional geometric motifs, columns, and arches. Finer inlays of zebra stripes, gold, silver and jewel tones were added to its container, further hinting at the origins of the brand as a jewelry-maker.
This bold packaging tells me just as powerfully as the scent that the contents of the perfume are a luxury object that is meant to be displayed. For example, the emerald-green flacon of Omnia Crystalline evokes Italian floors once covered in tiles.
Shop BVLGARI Goldea Perfume
An Emotional Journey That Connects with the Wearer
True luxury perfumes are not just nice smells, they make you feel an experience – create memories, dreams and emotions. BVLGARI puts it into a bottle.
Each perfume is crafted like a piece of orchestral music that conjures up a feeling for the wearer on every possible level. Notes emerge slowly off the skin, changing according to the wearer’s mood during the day.
Spicy Orientals such as Omnia Golden Citrine bring back memories of exotic travel. Florals, such as Rose Goldea, remind the wearer of loved ones and romantic encounters.
This capacity of the scents to engage emotionally, as well as olfactorily, lingers with the wearer, making every spray a personal experience, all over again.
Shop BVLGARI Splendida Patchouli Tentation Perfume
Targeted To Luxury Consumer
The luxury market is all about knowing your customer demographic and positioning your brand accordingly so it appeals to them. BVLGARI has this down.
Its target market is discerning, moneyed women who desire ‘the finer things in life’ and, as the brand identifies, want ‘exclusivity, prestige, quality, glamour’.
BVLGARI arranges its portfolio of perfumes to reflect this sense of identity. The scent profiles are often opulent, not so much the simple, floral smells of the field as much as the sweet, granted smells of the boudoir. Product names, such as
Omnia Crystalline, struck me with their patrician pretension.
