With so many bag brands on the marketplace today, it is a considerable accomplishment that
Longchamp, the hottest French bags brand, has reached such heights for its products. A company that has been around of a long time has managed to seem fresh and new to Generation Z which has become a big fan of their high quality bags.
But what is
Longchamp and why are their bags so popular? The answer starts decades ago in France when the company was founded with a different goal in mind.
Longchamp Essential Toile Canvas Leather Tote
What is Longchamp?
Created in 1948 by Jean Cassegrain in Paris, Longchamp started its business in creating luxury leather-covered pipes which were quite the rage back in the day. The primary customers were soldiers who enjoyed the tobacco accessories. As popular as the products were, Cassegrain understood that expansion was necessary for the business to survive.
In 1971, Longchamp moved to creating high quality leather and canvas bags. Along with other fashion accessories, women’s ready-to-wear items, shoes, luggage, and more. But it was the handbags that really took off. Longchamp was the first company to create handbags using nylon. However, it was the leather handbags that became the most popular.
Longchamp Le Pliage Medium Canvas Tote
While the past success of Longchamp is crucial to today’s market explosion of popularity, it was really a 21st century innovation that helped Longchamp reach Generation Z.
Why is Longchamp the Hottest French Bags Brand?
To become the hottest brand in practically anything today, it requires investment in the internet, social media, and the like. With Longchamp, it was a combination of celebrity endorsements from Kate Moss, Kaia Gerber, and Isabell Huppert to name a few along with social media sites such as TikTok.
Longchamp Le Pliage Filet Xs Mesh Bag
When Kendall Jenner became an ambassador of Longchamp in 2018, that helped to surge greater interest in Longchamp handbags. Add to this the use of TikTok and other social media outlets and the rise in popularity among younger generations was complete. For such long established company like Longchamp, it was a new lease on life with Generation Z.
But there are other reasons why Longchamp has garnered and maintained its popularity. A popularity that is grounded in the company.
High Quality: The use of high quality materials has helped Longchamp seal its status among its customers. Not only are the designs, colors, and patterns popular, but the bags last for a long time as well. Continuing to look stylish and new for years to come.
Style: There is a timeless style to Longchamp bags, whether made of leather or other materials, the emphasis on a sleek, attractive design is always paramount with the company.
Longchamp Coral Panther Print Limited Edition
Understanding why
Longchamp has become the hottest French bags brand around is embedded in the company itself from the beginning. Identifying popular trends and using the best in terms of materials, style, and resources to address the needs of their customers. It also helps that Longchamps takes a fresh, modern approach to advertising its products to younger generations. The result is that what is old is new again and remains fresh thanks to the approach by Longchamp.
