Swarovski is an Austrian company which produces glass. The primary products are jewelry, rhinestone, and crystal glass. However, there are two other branches within Swarovski that produce fine glass for optical instruments and another which produces tools and machines for sawing, grinding, and drilling.
The global reach of
Swarovski is considerable as it is one of the most profitable companies on Earth. Founded in 1895, the success of Swarovski particularly in recent years can be attributed in part to its collaborations with other entities. What follows are some of the most successful collaborations that Swarovski has participated in.
Swarovski Bracelets
Halpern - SS20
The famous SS20 fashion show in London was set ablaze in beautiful Swarovski crystal when it collaborated with Michael Halpern to create a sparkling sensation. Using ready-to-wear jewelry, headpieces, and applied direction to the fashion itself, Halpern created a new, robust take on the famous Ziegfeld Follies which took London by storm. The combination of modern Swarovski crystals and jewelry managed to revive the fashion sense of the 1920s for a truly retro feel.
Swarovski Necklaces
Serena Williams – Nike
Swarovski may be more associated with crystals covering the catwalk, but in this case, they were used by tennis legend Serena Williams for her Nike shoes. Despite the strict dress code at Wimbledon, Serena managed to find a loophole that allowed for 34 Swarovski crystals to outline the famous Nike swoosh on her shoes. The number 34 was no coincidence as that was the age in which Serena won her last Wimbledon championship in 2016.
Swarovski Rings
Simone Biles – GE Elite
Arguably the most accomplished US gymnast, Simone Biles has garnered worldwide fame for her athletic ability, grace, and ebullient personality. So, it was not surprising that she sported nearly 3,000 Swarovski crystals on her famous red, white, and blue outfit which was inspired by the American flag. The stunning outfit matched her incredible performance which made the collaboration one that became unforgettable.
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Swarovski Sunglasses
Spice World – The Spice Girls
Although the film Spice World was not the worldwide hit that the Spice Girls hoped it would be, the movie is remembered in one regard for its collaboration with Swarovski. Millions of crystals covered the over 100 costumes for the film worn by the Spice Girls. This includes their backing dancers to ensure that everyone was sporting Swarovski in some manner.
Swarovski Watches
Victoria Secret – Fashion Shows
If not the most famous, certainly one of the most eye-catching of all collaborations is Swarovski with Victoria’s Secret. For over two decades, Swarovski has been decorating the fashion selections featured in the fashion shows, starting with Naomi Campbell in 2003. However, one of the most powerful was the over 125,000 crystals sported by Romee Strijd who really stood out in her remarkable seven-pointed star with large chessboard crystals within the circles.
Swarovski Earrings
Identifying which are the most successful Swarovski collaborations is not easy given the sheer number. But it can be said that
Swarovski has engaged in some of the most innovative and interesting collaborations when it comes to their remarkable glass products.
